Product Management
Navigating in a product operating model to optimize value in your organization
Overview
Today’s product management puts the responsibility for meeting customer pain points, needs and opportunities into the entire organization, rather than a single role. Working together, product managers, product designers, engineering managers, team members ALL take responsibility for value deliveries. Navigating in a product operating model may be new, even to long-time Agile practitioners. Product operating models:
Focus on the customer
Organize around continuous discovery and delivery
Align strategic objectives to create clarity
Enable cross-team collaboration to deliver early and often
To do these things, we must change how we decide which problems to solve and how we solve them.
This course concentrates on how to truly get close to customers to understand their needs, how to decide which needs to solve or opportunities to follow, and how to test solutions by delivering results early and often and working within a structure that maximizes collaboration and value.
This Product Management course is inspired by Teresa Torres’ Continuous Discovery Habits and Marty Cagan’s Transformed – and aims to teach participants how to build products that customers love and works for the business.
Course Content
In these 3 days, we share tools and practices to put:
Product over Process
Outcomes over Output
Customers over Stakeholders
Product Discovery over Requirements Analysis
People working with product leadership also understand the importance of setting and communicating clear goals, creating an environment in which people work because they want to, not because they have to – and know what to deliver based on maximizing value.
Learning Objectives
Understand why following the value is the core of successful product management
Get tools to discover customer needs, pain points and opportunities, and qualify ideas to find (even) better solutions
Gain pragmatic planning and prioritization techniques
Learn how to clarify your MVPs to deliver early and often
Experience how to improve the way products are developed and validated – integrating feedback early and often into the product development cycle
Gain ways to increase team autonomy, cross-functional collaboration, and aligning teams with business objectives.
Get insights on how to reduce cognitive load, create clear team boundaries, and ensure fast flow of work in your teams
Learn how to work even more closely with your stakeholders & own the product together
Participants, Prerequisites & Format
The training is targeted to anyone creating products and services to customers.
Because we take a holistic view of product management, Agile or previous product experience is not necessary.
We’ll use a workshop format that varies between presenting theory and hands-on activities. As applying theory is the best way to learn, participants will play a very active role in the training.
About the instructor
Ole Jepsen is the founder of Denmark-based goAgile, working with organizations looking to lead change. Using his expertise in making agile work, product operating models, Intent-Based Leadership and facilitation, Ole works with companies and leaders to help turn programs around and create organizations and workspaces where people thrive and deliver value. Ole is co-author of TOGETHER: How leaders involve & engage people to get great things done.
For more information
If you have any questions about our course, our wonderful customer relationship manager, Louise Navntoft, is happy to help.
Reach Louise at +45 2712 3887 or louise@goagile.dk
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